Moss Bros was a poorly performing Retail business a number of years back, but in recent times has seen a fantastic turnaround, largely down to its adaptation of a strong digital and multi-channel strategy. (Online sales were up 36% last year)
5 key pillars to their multi-channel strategy have been identified as the following:
1) People Power
2) Changing the role of stores
3) CRM Commitment
4)Catching up on Ecommerce
5)Eyes up the back-end
Moss Bros announced a healthy set of preliminary annual results this week, and at the same time underlined some key digital strategies for the financial year ahead. Menswear and suits retailer Moss Bros reported encouraging growth in its retail, hire and online businesses in the year to 30 January 2016, according to a preliminary results statement published by the company on Tuesday. Group revenue was up by 5.5% year on year to reach £121.1 million, with underlying pre-tax profit jumping 23.1% to £5.9 million. Comparative sales for Retail and Hire grew by 7.6% and 11.7% respectively, while online trading was up by 36.3% and now represents 10% of total sales. Essential Retail has picked out five key pillars of Moss Bros's multichannel strategy, which appear to be helping the business stay relevant and fit for modern retailing.