Moss Bros was a poorly performing Retail business a number of years back, but in recent times has seen a fantastic turnaround, largely down to its adaptation of a strong digital and multi-channel strategy.  (Online sales were up 36% last year)

5 key pillars to their multi-channel strategy have been identified as the following:

1) People Power

2) Changing the role of stores

3) CRM Commitment

4)Catching up on Ecommerce

5)Eyes up the back-end