The biscuit market is worth £2.5bn. But with such a strong emphasis on healthy eating and snacking can the biscuit market achieve growth? According to United Biscuits there is a £500m opportunity that can be opened up by 2020.
United Biscuits category report share some interesting findings and opinions.
Key areas include:
1. Making a meal of it 2. On the go3. Fun times together4. Dayimte break5. Better for us6. From me to you7. Simplify and inspire
United Biscuits (UB) has identified seven key drivers of consumption and purchase that can steer the sustainable growth of the biscuit market. The seven steps are expected to unlock the future growth for the category and add up to a total opportunity of £500M. The United Biscuits 2015 Biscuits Review, which used independent data, also demonstrated the potential for the £2.5bn biscuits category to double in value by 2020. UB sales director Mark Winter said: “With snacking habits forecast to grow as consumers shift to more frequent, smaller meals and on-the-go eating, biscuits are well placed to continue their steady value growth evident over the past five years. “If retailers can take advantage of the opportunities highlighted in the UB category vision, they will be able to maximise the huge prospects presented by the category to their significant benefit.”