Employer Branding is certainly moving its way up on the agendas of organisations as they realise employee attraction and retention is a very competitive and can also be a costly activity.
This article provides a good understanding of what employer branding is and the value it provides your business both internally and externally as part of your talent acquisition strategy.
Employer Branding is not simply a marketing or PR exercise. It is critical that once we scratch beneath its surface, the branding penetrates deep into your organisation, that we find highly engaged employees and that your top line headlines are substantiated. It has to be consistent too.
Talent Acquisition of high calibre employees is never easy but it is certainly more straight forward when armed with a strong Employer Brand.
With an ever-increasing number of well-qualified individuals entering the job market each year, many organizations rely on their employer brand to attract the talented people to come work for them. Attracting and retaining skilled workers has become a growing problem in the past few years. In 2014, a global survey of employers showed 36% of them reported talent shortages, which is the highest it has been since 2007.