Need to crack a problem, come up with a creative idea or innovative solution. Then why not have a brainstorming session. Get as many people involved as possible and surely from of all the ideas generated an answer will be found.
Not necessarily states Tomas Chamorro-Premuzice, CEO of Hogan Assessment Systems. He offers 4 reasons why brainstorming doesn't work and in this money talk broadcast, he suggests some useful tips for idea generation.
A meta-analytic review of over 800 teams indicated that individuals are more likely to generate a higher number of original ideas when they don’t interact with others. Brainstorming is particularly likely to harm productivity in large teams, when teams are closely supervised, and when performance is oral rather than written. Another problem is that teams tend to give up when they notice that their efforts aren’t producing very much.