Really interesting article from RBTE about the future of the retail market and the links to technology. Convenience and time saving will continue to play a big part, as most people are aware of.
However, really interesting to learn about 'smart shelving' and how technology will affect the store environment and that technology will not have a negative impact on stores, but a benefit.
It’s no secret that today’s consumer craves greater convenience. Value for money, responsiveness, excitement, stimulation, transparency, trust and streamlined offers at the point of decision, are all integral parts of the customer journey. Change and adaption is no longer optional for retailers. From retail labs to incubator hubs, innovation is beginning to reach the retail bloodstream and will be coursing through its veins over the next five years, as we become further gripped by the digital age. Digital technology has been connecting people over the world for the last five years. Smart devices have been transforming the consumer world, helping shoppers save time and money and also promising greater convenience and control. The rise of the millennial has played a key role and propelled its uptake on a vast scale.