A lot of UK businesses are continuing to expand their ecommerce offering in Europe with the launch of .de and .fr websites for example. However, is China on your radar? Are you developing your Ecommerce offering to cater for the Chinese market? Here are some tips on how to achieve this.
Within the next two years, China’s e-commerce market will top $1 trillion, making it bigger than the e-commerce markets of the US, UK, Japan, Germany, and France combined. Fuelled by greater internet and smartphone penetration, an expanding middle class with higher disposable income, and greater consumer confidence, over half of Chinese internet users having now made a purchase on the web.Surely then, UK retailers should be fighting tooth and nail for the loyalty and spend of these Chinese shoppers? Surprisingly, this is not the case. While over half of UK retailers (55%) ship to China, our research - into the international shopping experience offered by the UK’s top 150 online retailers - shows a massive variation in the quality of shopping experiences offered to Chinese shoppers.