Collingwood's purpose is defined - strengthen foundations, accelerate performance. It is why we get up in the morning rather than what we get up to do and has been key in aligning everybody’s goals to the same overall aim.
But to motivate employees you must emphasise the progress they are making towards this shared goal; helping them to connect with those around them and highlighting the wider impact of their work.
When it comes to increasing employee motivation, the carrot and the stick have been joined by a more modern tool: purpose. Ever since Amy Wrzesniewski’s finding in 1997 that people tend to view their work as a job, a career or a calling and – crucially – the third that fall into the latter group tend to be happiest at work and home, leaders have looked for ways to help people find the meaning behind the daily grind. While that’s pretty straightforward if you’re heading up a charity, say, or a team of paediatricians, for many businesses it presents a challenge. How do you ‘make’ people engage with your company’s mission if they’re fundamentally not bothered? What if somebody believes their calling lies elsewhere and is just biding their time before they realise their dream?