We meet so many great companies whose employees love working there and know how great a business they are but, as a company, they decide to keep it to themselves!

The importance of Employer Branding is gathering pace but I am not sure if many organisations understand its end goal. Too many are dabbling with it because they feel they have to in line with the current fashion.

This article touches on the importance of communicating with the passive candidate pool, providing them with a great experience of your business and creating a worst case scenario of filling your talent pipeline for when you need it. Better still it could tell them a different story than the boring one they perceive through dull marketing that focuses on communicating their products to their customers and doesn't bring their culture to life.