Mass personalisation is finally becoming a reality. Deloitte research shows that:

  • In some categories more than 50% of consumers expressed interest in purchasing customised products or services
  • The over 55s are more likely to book a personalised holiday than millennials 
  • 1 in 4 consumers are willing to pay more to receive a personalised product or service
  • 22% of consumers are happy to share some data in return for a more personalised customer product or service.