John Roberts discusses the importance of maintaining the culture in a business is vital, despite rapid growth
Culture is the only thing we worry about. Anyone can buy big trucks and warehouses but it’s people who make a difference. We know what our DNA is. We obsess about it. We hire and fire against it. Our staff understand our values and we understand what makes them tick. If we grow to 20,000 or 30,000 staff in ten or 15 years’ time I want people to ask how we’ve maintained our culture. The answer will be that people have always been our biggest asset. Culture is our biggest differentiator and AO took the time to understand, invest in and nurture both.