Dawn Foods new boss, Chris Jenkins, has ambitions to double sales over the next 5 years. Ambitious or achievable?
Three months into his new role, he is responsible for overseeing the launch of a plethora of new products in 2016, including a doughnut mix that comes with a five-day shelf-life guarantee – while making plans that will be instrumental in helping Dawn double the size of its business over the next five years. Formed in Michigan in 1920, Dawn Foods brands itself the ‘original old-style American bakery’. A $3bn family-owned firm, it has grown to become the leading bakery supplier in the US, and globally, it employs 5,000 people across 53 sites. Responsible for both the UK and Ireland arm of Dawn’s £180M (250M) European business, Jenkins believes his experience in a number of buying, sales and marketing roles for the likes of Asda, Mars and the Compass Group puts him in an ideal position to propel Dawn forward.